Course Descriptions

Department of Entrepreneurship

Schedule for Spring ’12



Dr. Craig E. Columbus & Mr. Ken Smith; Tue-Thu 11:30 AM – 12:45 AM; HAL 308

This course provides an awareness and basic understanding of the legal issues frequently encountered by entrepreneurs. The course specifically examines the legal issues surrounding the organization, financing, and operations of a company, including ownership structuring, the raising of capital, federal securities requirements and exemptions, determining valuation, intellectual property, board formation, human resources, and exit strategies. Students may not receive credit for both Entrepreneurship 303 and Business 303 Business Law. Semester course, three hours.


Dr. Linda J. Christie & Mr. Timothy J. Sweet; Tue-Thu 10:05 AM-11:20 AM; HAL 111

The purpose of this course is to understand the theory and process of negotiation and sales as they are practiced in entrepreneurial settings. The course is designed to be relevant to the broad spectrum of negotiation and sales problems that are faced by entrepreneurs. A basic premise of the course is that while an entrepreneur needs analytical skills to create business plans, a broad array of negotiation skills are needed for these plans to be implemented. The course will allow students the opportunity to develop these skills experientially and to understand negotiation in useful analytical frameworks. Considerable emphasis will be placed on simulations, role-playing, and cases. Fall semester only, three hours.


Mr. Timothy J. Sweet; Tue 6:30 PM-9:00 PM; HAL 114

The purpose of this course is three-fold:  to introduce students to the process of technological innovation within a business; to learn to work effectively within a multidisciplinary team; and, to design and prototype a produce working with a local company.  Students experience what it takes to bring a produce (or prototype) from concept to market.  The class is centered on produce development and writing a business plan to support the product. Students will spend time in lecture and laboratory and will make off-side visits to the partner company.  The final outcome will be a prototype and a business plan.  Prerequisite:  junior or senior standing and instructor approval. Semester course, three hours.


Mr. Timothy J. Sweet; Tue-Thu 1:00 PM-2:15 PM; HAL 301

This course will explore the fundamental principles and best practices in the field of search engine optimization. Students will learn and develop the essential knowledge and skills required to achieve favorable organic rank in the most important search engines, and will become familiar with and interact with experts in the industry. Case studies and actual business scenarios will be examined in detail. Students will have the opportunity to conduct SEO research for small businesses and nonprofit organizations in team projects with other students. Semester course, three hours.


Mr. Timothy J. Sweet; Mon-Wed-Fri 1:00 PM-1:50 PM; HAL 302

This course will explore the foundational principles and essential components for launching a successful entrepreneurial endeavor on the Internet. The course will cover important topics related to Internet Entrepreneurship, including key entrepreneurial models, business concept development, opportunity analysis, advanced search marketing techniques, understanding user behavior, and creating a viable Internet model for Digital Entrepreneurial endeavors. Case studies and existing businesses will be examined in detail. Students will have the opportunity to study the journeys of successful Internet Entrepreneurs, to hear from experts in the field, and to create an original Internet Business Plan in a team with other students. Prerequisite: Entrepreneurship 309 or permission of the instructor. Spring semester only, three hours.


Mr. Timothy J. Sweet; Mon-Wed-Fri 3:00 PM-3:50 PM; HAL 316

This course focuses on “intrapreneurial practice” within the existing national and international organization; focusing on adaptive organizational change within large corporations. Students learn how to function as an internal change agent working with the development of new technologies, new products, and new businesses identifying intrapreneurial strategies to address those challenges. Using lecture and case discussion, students apply business problem diagnosis and problem solving skills to case studies. Students may work in teams applying course content to case studies, diagnosing challenges, strategizing, and developing action plans to address the problems presented complete with recommendations for action. Students conclude the class by presenting their case findings and recommendations. Prerequisite: Business 203 or Entrepreneurship 101 and 102 or instructor permission and junior status. Spring semester only, three hours.


Mr. George B. Howley; Tue 6:30 PM-9:00 PM; HAL 314

This course provides students from all majors a vehicle for turning their business and non-profit dreams into concrete viable business plans. Either as individuals or as teams, students research, create, and present a plan for a viable business or non-profit organization. They are coached by the instructor and may also be matched to an appropriate mentor with experience in their area of interest. Successful completion of this seminar qualifies students to participate in the campus-wide business plan competition held during the spring semester. Students without basic business background may be assigned some preliminary reading in preparation for the class. Prerequisite: Entr 430 & 465, a business or nonprofit idea. Spring semester only, three hours.