Category Archives: Student Voice

LinkedIn a new standard?

LinkedIn is a large, public network that strives to bring all the professionals in the world together.  Essentially LinkedIn is a business-oriented social media, however with much more of a purpose than Twitter per say.  The company was created by a man name Reid Hoffman, and was launched on May 5th, 2003.  Hoffman is now chairman of the board for the company, with a man named Jeff Weiner as acting CEO.  As of June 2013, LinkedIn had acquired over 259 million users in over 200 countries.  The companies servers are located in California, and support about 5,000 to 10,000 employees.  In January of 2014, LinkedIn measured countries based on their amount of users.  The United States of course, came in first with 93 million, a strong 29.9%.  Interestingly, India came in second, with 24 million users.  The country of Brazil finished third, with 16 million users.

LinkedIn has many different aspects that can be helpful in the business world.  All the websites opportunities are based on a person’s contact network.  Users can find jobs, people and business offers, through the recommendations built-into the server.  Employers can list jobs and search for potential candidates as well.  Individuals seeking jobs can review the profile of hiring managers and discover which of their existing contacts can introduce them.  Users can post their own photos to aid in identification, and can also follow different companies and receive notifications about the new joining and offers available.  Users can “save” jobs that they would like to apply for, in addition they can also “like” and “congratulate” each other’s updates and new employments.  Users can see who has visited their profile page as well.

LinkedIn also supports the formation of interest groups, and as of March 29, 2012 there are 1,248,019 such groups whose membership varies from 1 to 744,662.  The majority of the largest groups are employment related, although a very wide range of topics are covered mainly around professional and career issues, and there are currently 128,000 groups for both academic and corporate alumni.  Groups support a limited form of discussion area, moderated by the group owners and managers.  Groups also keep their members informed through emails with updates to the group, including most talked about discussions within your professional circles.

In retrospect, it is obvious that LinkedIn is a phenomenal company.  The sheer amount of different business aspects that are helpful for professionals in the workplace is staggering.  There is the opportunity to search and reconnect with colleagues and classmates.  Learn about other companies.  Leverage powerful tools to find and reach the people you need.  Tap into the knowledge of your network.  Discover new opportunities.

Pocket: Save It For Later

I was recently on the internet when I found a video that gave me a great idea for a new product. After seeing the video and having the idea I went to a party for my friend. When I came back I remembered that I watched a video and had a great idea, but I couldn’t remember what the great idea was or what video sparked the idea(curse my short-term memory loss!). To this day I still can’t remember what it was, but I knew that I had to find a way to save those videos and ideas in one place for later. While looking through the app store I stumbled upon an application called “Pocket”.

Pocket allows the user to save videos, pictures, articles and notes to watch and read later on the app.

Pocket saves those files or documents while using wifi so that you can view them later when you have time or when you are in a place where wifi is unavailable.  When an entrepreneur sees something that gives them an idea they can save it for later with the app or write a quick note for viewing at a later time. Pocket also makes sharing videos, notes and pictures easy and simple.  It has quick share links to Facebook, Twitter, Evernote and other sites. If you are going before a board and you need to save something for the meeting, Pocket is there for you.

I have found Pocket very helpful when I come up with an idea and I need to jot down a few notes or when I see something that I don’t have time to watch or read at the moment. It is an easy to use app that has proven to be beneficial to me in my idea generation and saving process. There’s just one question; what will you Pocket?

forScore: The New Generation of Music Education

Calling all musicians, conductors, band members, worship leaders, vocalists, and music enthusiasts. ForScore is about to change the way you do music.

Released to the App store in 2010, forScore has gained recognition among musicians of all types. With over 2000 reviews, it has definitely distinguished itself among its niche market  with a 4.5 star rating.

ForScore is a document-viewing app designed specifically to streamline the process of organizing and viewing sheet music. It has the ability to import any PDF file from the internet and can also connect directly to Dropbox or Google Docs. It stores a virtually endless amount of music, and it’s all on the go on your iPad or iPhone.

This app is definitely an app worth the $6 and perfect for music teachers or educators. Documents can be arranged by artist, album, composer, or song, into set-lists, and folders. You can even bookmark individual pages! With the ability to annotate, draw, notate, and edit any document, forScore is a must for anyone involved in the continual use of sheet music. Sharing is equally as easy via Bluetooth, email, Airdrop, or even straight to air print!

I personally have managed to get 3 years of use (and counting) out of forScore and I haven’t even scratched the surface of what this app is capable of. As a musician, I couldn’t think of a better app to use to help launch a new music business.

Microsoft OneNote

 Microsoft OneNote

Microsoft OneNote is an excellent tool for entrepreneurs to stay organized. OneNote is software for Microsoft operating systems that allows you to put your notes into individual folders so you can keep track over everything, whether it is your school subjects, or business ideas. One of the best things about Microsoft OneNote is that it saves all of your work to the cloud automatically. You can access your notes on your phone, laptop, and tablet. Since your notes are saved on the cloud, even if all of your devices are somehow destroyed you can still access your information at a later time on a completely different device, even at onenote.com.

You can edit information on one device, then go to the next one and see that it has been changed there too. With OneNote you make a folder (ex. Fall 2014), then within this folder you can create sections (ex. Math, Science, History), within those sections you can create different pages (ex. Day one, Day two), so everything is easily organized. If you have the app on your phone you can even take pictures of the whiteboard in class or at a business meeting and the software will translate the words on the whiteboard into text, so at a later time if you search for a specific word the app will even pull up pictures that have that word in them. If you have a tablet PC you can even take handwritten notes on the laptop and OneNote can translate your notes into text for you.

You can draw on your notes pages to add a visual aid to an idea or blueprint. One particular use for OneNote for entrepreneurs is that it makes it easier to collaborate with others; you can post notes or pictures and others that are on your account can see them also. OneNote is a great way to keep notes, to-do lists, or ideas and It makes it easy to share those notes with others. The only downside to OneNote is that it isn’t exactly cross platform friendly, being that it is a Microsoft product.

Dropbox

 

 

 Dropbox

Dropbox was founded in 2007 by Drew Houston.  This is a file hosting service space which allows users to store pictures, documents, videos and files.  Any of these types of information downloaded to Dropbox are automatically accessible to the user through computer, phone or the Dropbox website. As a freemium service, customers can get the basic service for free with a limited storage space.  They also offer a pro plan that offers a larger amount of space for a fee.

One of the main benefits of using Dropbox is the ability to backup all of your information in a fast, efficient manner without the worry of it being lost.  Even if the user’s computer crashes with Dropbox there is no reason to worry because their information is safe and secure in their personal storage unit.

A feature that can be especially beneficial for the Entrepreneur is the capability to easily share files in Dropbox.  For situations entailing a group attempting to collaborate this is an important tool to utilize.  Currently in the world there are more than 200 million Dropbox users.  Personally, as a new member of the Dropbox world I am excited to utilize this resource throughout my collegiate career as well as beyond in Entrepreneurship.

We are the Future

By being on this site, I am going to assume that you are either interested in Grove City Entrepreneurship, or that you know someone who is.  When I first came here, I looked at all the business majors and asked myself, “Which one will get me a good high paying job?”.  It is a big question for many people trying to decide what to do with their life.  Grove City Entrepreneurship is the future.  It will prepare you for any job that you are interested in pursuing.  It will teach you disciplines to take on any aspect of your life.  You will learn everything about businesses, how to develop a business, how to improve a business, but also the online aspect.  The internet is headed in a new direction in the future, it is headed into what is called Web 2.0.  Web 2.0 is the future of the internet, it is a participatory internet.  Instead of people having personal sites, they will be sites which allow blogging.  Advertisement is now directed at what people search for on their personal computers.  All this ties in to one big thing.  Business opportunities.  It allows you to see a business in a new way.  The Grove City Entrepreneurship program has helped me, along with many others, learn to view different changes, like web 2.0, as business opportunities.  The world is changing, so we must go with it.

The Entrepreneurship Umbrella: Why Uncertainty is Okay

Question Mark 238x300 The Entrepreneurship Umbrella: Why Uncertainty is OkayAs a bright, self-motivated individual preparing for college, choosing a major is a tough decision. Entrepreneurship sounds appealing, but uncertainty kills. What do entrepreneurs do? How does a major in entrepreneurship strike potential employers? What kind of job are you prepared for as part of an entrepreneurship department? The major decision is a major decision. What if you pick the wrong one and end up making change flipping burgers in the fast food industry instead of making bank flipping houses in real estate?

These concerns are very real and generally worth the contemplation. But good news is waiting. Entrepreneurship is an umbrella major in a good way. First, the major allows a student to cover many aspects of business. Business management, sales, marketing, organizational development, finance, communication skills, and time management are areas or skills cultivated in an entrepreneurship major. What CEO is going to turn a job applicant away because the applicant has a sense of the myriad of business aspects which is too well-rounded and balanced? Not a CEO that applicant ought to be interested in working with.

Entrepreneurship Post The Entrepreneurship Umbrella: Why Uncertainty is OkayThe umbrella aspect of entrepreneurship doesn’t simply apply to getting well-rounded perspective on running a business. The types of business which an entrepreneurship major lends itself to are likewise extensive. One Grove City Entrepreneurship alumnus may start a non-profit organization to provide clean water to third-world countries, while others may launch Internet enterprises, foreign tour businesses, or pursue opportunities in other fields. An entrepreneurship major doesn’t limit your potential, instead it frees you to pursue your passions more fully.

The Convergence of the Internet and the Entrepreneur

The Internet was possibly the greatest invention since the printing press, giving mankind the ability to instantly gather and contribute information and send it worldwide to anyone, anywhere and at anytime. There is no doubt that the business world is a lucrative and rewarding field, both economically but emotionally and spiritually as well. In the hierarchy of business, however, entrepreneurship reigns supreme. It is nice to contribute to the world economic engine by working for a large bank, manufacturing plant, or clothing store. But when all is said and done, there is nothing quite like creating a business with your own hard work and creativity, and subsequently seeing it flourish.

Think for a minute about combining two great things: the power of the World Wide Web along with the power of an entrepreneur. The world is addicted to the Internet, and it is never going back. We will continue to utilize the wonders of the information superhighway and those entrepreneurs who can use the internet to their advantage will benefit enormously and surpass their competitors. With a class like Internet Entrepreneurship, students are given the skills they need to tackle the two big challenges they will face upon graduation: starting a business and using the power of the world’s greatest invention to their economic advantage. Subject like ‘content marketing’, ‘mass collaboration’ and ‘search engine optimization’ will no longer be technical buzzwords but real life topics that can be relevantly applied to a business setting.

The Internet is our greatest tool as the world economy continues to morph and grow, and those entrepreneurs who buck the trend and decide to set off on their own will be the greatest beneficiaries of what the world has to offer. Entrepreneurship is not just raw talent, however. The secrets to success involve real and tangible lessons that can be learned in a classroom, provided the right professors teach the right topics. In a school like Grove City, there is no better place to learn about the great benefits one can gain from striking it on their own while at the same time understanding how the world revolves around the continuing growth of the Internet.

Creative Commons: Free, Frictionless Marketing

A Creative Commons license is a way to legally share content. The significance of such a license is that current copyright law prohibits the exchange of ideas by prohibiting the reproduction of original work. The laws are outdated for 21st century because on the Internet, the transfer of any work requires its reproduction. When you save an image, you’re copying it. When you forward an email, you’re copying it. When you remix a variety of clips into a video, you’re copying each every one of those works. According to the law, an original work is copyrighted upon creation. To press charges against someone who has stolen that intellectual property, the work must be registered with the Copyright office, however, it is still technically illegal for someone else to reproduce a work without the author’s permission. The effects of this tension between law and the nature of the Internet results in a particular kind of culture. This culture’s defining characteristic is that they are violating the law. Copyright law does not reduce illegal reproduction. All it does is beget a culture of so-called “piracy,” so that sharing information is not hindered, but instead is villainized. It creates antagonism between citizens and the state.

The Creative Commons are a private solution to this public problem. Lawrence Lessig, a law professor at Stanford, saw this inadequacy of the legal system. After losing a case involving the long-standing copyright of Mickey Mouse, Lessig decided to work from the outside. He applied his legal expertise to develop the Creative Commons.

The way it works is that a CC license is appended to the existing copyright on a work. It provides a standing permission from the author for others to share the work. A variety of stipulations can be added, such as attribution and non-commercial use. This way if the work is shared, the reproducer must attribute the work to its original author and they may not use it for monetary gain. The licenses are completely customizable, so the author has broad control over their work is used. They are free and easy to generate.

The result of such a framework is that Internet users now have a way to legally share content. The value of this for entrepreneurs is that they can allow their content to go viral. Without the default legal prohibition to disrupt the free flow of their ideas, entrepreneurs can gain a greater scope of influence. The idea of importance of mastering the ability gain a foothold in the world of ideas is described in Seth Godin’s Ideavirus. Notice that it was published in 2000, while the Creative Commons was founded just a year later in 2001. The Creative Commons enables people to spread their ideas, which is the fundamental goal of marketing. Thus, all Internet entrepreneurs should know about it.

Social Media Actually Works…

Hey, what do you know?  This new social media thing actually works!

As a student deeply passionate and involved in a sports team, I am always excited about and interested in ways to connect with fans, alumni, and parents.  I am a member of the Grove City men’s lacrosse team and as the program has grown over my four years at school, so has its base of alumni and faithful followers.

Being business students and having taken several entrepreneurship classes, we as the leaders of the team looked to apply some of these concepts to our alumni relations side of things.  Not only did we start new social media initiatives, but we have updated them, made them appealing, and have seen great success follow along with it.

First was updating our website.  A more accurate and recognizable domain name, a professional-looking WordPress setup, and multiple links that have news, pictures, videos, questionnaires, information on the team, a sponsors page and contact information all served to beef up our main hub of information and connect better with our followers.

Next we created a Facebook page.  The key to this channel of communication was all about content and creating a conversation.  News and statuses are constantly updated, pictures uploaded, and discussions are started on this page, making it extremely appealing to alumni, friends, family and fans, and gives them a reason to come to the page.  Fan interaction has been huge and the page has gained over five hundred followers and built connections that otherwise would not have happened.

We also created a Twitter account for the team.  This is used to comment on news with the team as well as to tweet in-game scores at our games.  There has been a lot of positive feedback from alumni who are not near Grove City and use this as a means to stay updated quickly on how games are progressing.  There is also a Picasa link on the team’s sites that take users to a page full of photos of the team at different games.

Clearly social media has worked for us, and I believe it is because we have tried to go about it the right way.  Creating new, exciting content that draws users in, getting interaction to create conversations, and staying up to date with our followers’ needs.  As a current business student, it is exciting to see these things happen…to take concepts from the classroom and find out that practically applied, they can actually work.
 Social Media Actually Works...