by Ben Gillette | Mar 18, 2018 | ENTR409: Internet Entrepreneurship
USABILITY THE THIRD PILLAR OF THE CUSTOMER In last week’s blog, we looked at visibility, the second pillar that supports an online business’s interaction with its customers. This week, we will look at the third and final pillar: usability. You’ve got...
by Ben Gillette | Feb 27, 2018 | ENTR409: Internet Entrepreneurship
VISIBILITY THE SECOND PILLAR OF THE CUSTOMER In my blog post from last week, we looked at the first pillar of a customer’s experience, desirability, and how it affects a business’s ability to operate. This week, we look at the second pillar: visibility. In...
by Ben Gillette | Feb 17, 2018 | ENTR409: Internet Entrepreneurship, Student Voice
DESIRABILITY THE FIRST PILLAR OF THE CUSTOMER There are myriad factors which affect an Internet business’s ability to gain and retain customers, but there are three important pillars which are necessary to support what an entrepreneur is building. The...
by Ben Gillette | Feb 9, 2018 | ENTR102: Technology for the Entrepreneur, Student Voice
With the advent of online business and the rapid advancements in artificial intelligence and automated computer systems has come an entirely new method of interacting with customers. Whereas before, prices, products, and experience was largely uniform across customer...
by Ben Gillette | Feb 5, 2018 | ENTR409: Internet Entrepreneurship, Student Voice
Customer Retention and Ease of Purchase One of the most confusing things about any internet business that sells products is when you run across one that doesn’t seem to want to take your money. Don’t they want you to buy what they are selling? The...
