If you have ever had to manage the social media for a business or organization… you know some of the challenges that come along with it. If you haven’t had the change yet – your time will come soon enough… so why not do it the smart way?

We all know that target audience engagement is important whether we are managing our personal profiles or our companies, but with so many social platforms it can become difficult to manage it all. As you may have heard over the years, Hootsuite is an app that lets you manage all your social media accounts. It lets you create, schedule and publish most posts directly from the dashboard – but that’s not what this blog post is about. I am here to tell you about a new app you most likely haven’t heard of, that lets you do all of these tasks and more for a lower cost!

Introducing Buffer, an app with a team of 70 individuals working to continually advance their service for over 4 million registered users. The service lets users monitor the social analytics of their posts across social media platforms including Facebook, Instagram, Twitter, LinkedIn, Google+ and Pinterest. It also integrates with multiple browser extensions making it easier than ever to start posts when you discover content. Buffer has advanced plans allowing for up to 150 social accounts and 25 writers. Users can try more advanced plans on a free trial or just use the basic service if you only need a few accounts! The greatest value plan offered that is perfect for entrepreneurs manages 10 social media accounts and 100 posts for only $10 a month – half the cost of Hootsuite!

The company also has two spin-off services for businesses: Buffer Reply and Buffer Analyze. Reply is perfect for customer support teams to collectively engage with customers on multiple platforms. Analyze is a new service that is launching soon to provide more advanced analytics to track and analyze your social media marketing in a simple, easy-to-use platform.

Engagement is vital in todays world of business, and social media is a part of that world. When it comes down to it, the most important thing is that you have a system. Whether that means managing each account individually or using an app like Hootsuite or Buffer… find what is going to work for you.