Your mother is texting with her index finger on a smartphone. Grandma is playing coin slots on the computer, and there’s an old man that is trying to figure out how to locate his savings online because his daughter told him this is what you do when you’re snowed in and can’t get to a bank.

The millennial generation is often made fun of for having such a hard time parting with technology, but since the birthrate is down, there is an increasing need for the millennial generation to encourage elders through technological innovation. In fact, Time Magazine reported in 2016 that the Center for Disease Control reported 10,000 fewer births in 2015 than in 2014—and the birthrate keeps declining.

We have a serious problem on our hands.

If we want to be successful entrepreneurs in the future, we are going to have to market products that not only appear to people who are willing to use fresh ideas and technology, but actually, easy to use applications that cater to those ages 60+. There are several games on the market to encourage healthy brain habits for the elderly, but obviously, a more vulnerable population deserves more applications that will be easy to use in the future. A majority of applications that I found online when I searched “Best Apps for Seniors” require a fee! Whether it is using an app to assist in magnifying a menu with small words at a restaurant (EyeReader) or finding out where you can get discounts at as a senior citizen (Senior Savings), most applications require the elderly generation to pay for resources and services whereas they are readily available for those who are able to comfortably use technology.

Personally, I believe the elderly are capable of using any type of technology and could really benefit from apps if they were simplified or if there was a tutorial for each app. Those who have grown without the use of extremely demanding technology have had to learn everything they know on their own.

Don’t you think it’s time we, as the millennial generation, help this generation by creating apps that are easy to use?