Social media has become and continues to be such an integral part of growing any business. While Facebook and Twitter are already well established platforms for brands, businesses and companies, a growing realm is the stereotypically over-filtered teenage girl picture sharing world known as Instagram. While often looked down upon, smarter companies have been realizing it for the effective tool that it is.
Instagram currently has over 200 million monthly users, with 75 million checking their feed every day. However, while that seems like a monstrously large number, it is key to remember that the majority of Instagram users are teenagers. 85% of those aged 16-19 regularly use an Instagram account.
Therefore, while Instagram isn’t always an amazingly game-changing tool for every business it can drastically improve the market reach for those who target are millennials. Some brands have already caught the “gramming” bug and launched quite successful media campaigns through that outlet. Some examples include Keds, American Eagle and various colleges.
If you’re targeting your entrepreneurial endeavor towards people of our generation at all, don’t forget about Instagram.
Very true, Sarah. I completely agree that this is a great way to target the teenage market. I catch myself checking my Instagram several times per day and I also see the sponsored posts that businesses have. I take notice to the advertisements on there more than I take notice to them anywhere else, so I definitely think that this is a good way to reach people. Great post!
Currently, it seems that instagram has not yet begun the descent from its peak. I am curious as to whether or not us millennials will continue to carry instagram with us into our twenties, or if we will abandon it and pass the torch to those approaching the target age.