SEO can be complicated. I was thinking about that a lot lately and how frustrating it can be to compete with an ever growing competitor base for traffic and exposure. Here are some simple SEO tricks and tips that can greatly help you with your search engine rank and solve a few headaches.
1. Monitor Performance With an SEO Analytics Platform
Using a SEO analytics platform is a really helpful tool that can help you manage and follow your marketing plan’s current performance and results. One of the most popular one’s out there and one we learned in class that is extremely user-friendly is Google Analytics. Google Analytics Solutions offer free and enterprise analytics tools to measure website, app, digital and offline data to gain customer insights.
2. Research Keywords and Competitors
This step is all about knowing your business, the keywords customers are searching for, and what keywords you should be using to get as much of a competitive edge as possible. Keywords, essentially, are the framework to your site. This step is also all about knowing who your competitors are and what they are doing. Don’t be afraid to copy what they are doing well and trying to improve upon the model!
3. Automate Your Social Media Posts
This step is all about staying relevant and having a constant outflow of content to your following. Manage and schedule your posts to continually generate relevant and continual material that will increase your brand awareness and following.
4. Use Keywords in the Most Important Parts of a Page
Optimizing the right parts of your page and the ones that matter most is crucial to climbing the mountain of pages on Google to the top. Here are some examples of things you want to optimize on your page: page title, meta description, H1, H2, H3, etc. tags, URL, and text to links to pages within your site. All of these factors play an important role in determining the favorability search engines like Google give you.
5. Check the Number of Outside Sites Linking to Your Pages
External Links is the key focus here. External Links are if another website links to you or if your site links to others. They play a major role in the final ranking of your site.
6. Utilize Alt Text for Keyword Optimization
When it comes to SEO, you want to insert your keywords in the alt text. This practice helps search engines to understand your page and the contents it contains.
I hope you found these tricks helpful!
Thanks for sharing this Alan! SEO is an ongoing process and can feel overwhelming and a bit complicated at times. These tips are extremely helpful!