So when it comes to social media, I think everyone can agree that there is a lot of “noise”. What I mean by that is there is a whole mess of spam, photos, memes, and other junk that isn’t really useful or necessary for the entrepreneur. Since we are discussing social media as a tool for entrepreneurs, I believe it fitting to establish this basic fact that social media is messy. So, how do we navigate through it? How do we use social media to it’s full advantage? Well let’s begin with twitter. Twitter is one of the most popular social media platforms around. Being so, it carries quite a lot of what we call noise! Using this very underrated program called “NeedTagger” we can successfully and productively sort through the mess! NeedTagger, in a simplified explanation, is a program that will go through thousands of different tweets and sort through them to find the ones that will be useful to small start ups. It will provide the small business with people who might be complaining about something or who might be in need of a product of some sort. It is a, “twitter search, on steroids”, it mines through your social media data for over 70 types of information. Not only is this a very clever and, in my opinion, entertaining program, it is very useful for businesses who are looking to market over social media. If you want to succeed in today’s business world it is imperative that you utilize social media. NeedTagger is a tool for the entrepreneur to take full advantage.