When moving your small business online, it can be a struggle to find a following. It is a fairly big transition to make. So where do you start? What should you focus on most to gain an online customer base? In the age we live in, you cannot afford to not have an online presence. At some point it will be difficult to maintain growth without this online platform. This is something that many small businesses face, the decision to move online. Once this transition has been made, there are a few key areas that you can focus on to grow your business. They are outlined below:
- Make Your Contact Information Easy to Find – In providing an easy way to contact you, you give your customers the opportunity to create a business relationship with you. This allows you to extend your reach, ultimately reaching more people. If done right, and you keep up with your customers, making yourself readily available, you can create a good reputation for you and your business. Communication is key and can positively affect your company.
- Make Sure Your Web Design is Solid Across Devices – In the culture of today it seems that the majority of people carry smartphones. With our fast paced culture, smartphones have become the primary source of search when it comes to online searching. It is crucial to make sure that your web platform works well on both monitor and mobile phone. This is something that could easily turn a customer away from your business. You must make it easy for customers to search and find information through your website so design is crucial.
- Make Your Story Personal – People love companies who tell a story. This appeals to emotion and can tie customers to your business. It is a key piece in making your company stand out against other companies who may be similar. Personalize your company and tell your story, giving your business depth and making it real to potential customers.
- Make Yourself Present on Social Media – Creating social media for your business is a great way to get the word out. This is just another way to put your company in front of the public eye to be found. This is another good way for customers to find your company and to connect to you.
These are only a few good ways to promote your small business online. When it comes down to it, there are many more ways to help grow the reach of your company, but these are a few good ways to start.