When launching any Internet Business, whether it’s an e-commerce site or a blog posting site, it is essential to have well thought out and developed SEO optimization implemented. SEO stands for Search Engine Optimization. SEO is the active practice of optimizing a website and its content by improving internal and external aspects in order to increase the traffic the site receives from search engines. There are many different ways to optimize your site, which apply to all internet business models. Here are a few key reasons as to why your site should have SEO built into it.
SEO is never too costly, and its worth the investment
Marketing and advertising can be expensive and you’re never guaranteed a complete return on your efforts. These are costs that you just have to account for. While SEO may be a cost for your business, it is also an investment. It may not pay you back right away, but it will over time. Slowly lifting your page ranking from #3 to #2 or even better #1 exponentially increases your target audience reach.
SEO utilizes social media
Does your business have a social media presence? Social content shared by users on social networks are directly related to SEO. This includes title tags and meta descriptions. This is exactly what you see when people share posts and stories on their Facebook, Instagram, and Twitter. Utilizing SEO on your site can drive people to your Social Media, and utilizing your Social Media’s SEO can bring better brand awareness and bring customers or followers to your business’s site.
SEO is the key tool in helping people find your site
The higher your SEO ranking the higher the chance people will be able to find your site. Rarely does anyone go to the 2nd or 3rd pages of Google. If you’re not on page 1 then your chances of being found drop drastically. Even slowly implementing SEO practices on your site can have a massive impact on how many “searchers” find your site.
Cool post Ryan! SEO is an extremely important tool that every internet business should invest time into. Like you said, it’s not costly and it helps consumers find a businesses site.
SEO is such an underutilized feature in any venture. So much of SEO can be done for free (other than time) and the benefits are endless. Its a wise decision to invest time early into SEO to reap the rewards of organic search, to then expand into paid search.