In today’s day and age, it is hard to compete in the business environment if your business does not possess a significant online presence. In order to do this, it is crucial to understand what makes online businesses successful and what doesn’t. The internet is a place of opportunity and possibility, and this is a realm that we must master moving forward.
- The first thing that you must understand about moving into the internet realm is that it is crucial to differentiate yourself. Building your own niche can separate you from your competition and get your business known. To do this you must first study the market you are entering and look for gaps that you could fill. This is where your opportunity lies.
- The next thing you must do is make yourself an expert in your field. If you do not possess the knowledge that your niche warrants then you will not be successful. It is crucial that you fully understand what you are offering.
- The next thing you must do is figure out what technologies are out there and what you can harness for your business’s good. This is the wheels of your business. This is the way that you deliver your expertise and your value to your customer. Part of doing this is to also know your limitations. If you do not understand how to execute a certain type of technology, it is perfectly fine to outsource the work so that it gets done well and correctly.
- Employ SEO tactics. Its not enough to have a solid online platform, you have to make yourself known in some way. Search Engine Optimization is a great way of doing this. This is how you get your site better page ranking and visibility. Also work on connecting your company. Make social media accounts and link to other companies. This only helps to get your name out to potential customers.
- Make sure your business has room to grow. The internet is an unending platform of possibility. There is a lot of opportunity to scale your business so be sure that you are ready to when the opportunity strikes. It is important to make sure that you will be able to maintain your business in an efficient fashion.
Internet Entrepreneurship is the future. The future is now. In today’s day it is crucial to take your business online so that it can grow and compete in the rapidly growing markets. There is so much opportunity out there that it would be a shame to not add an internet component to any already existing business. This is the future; go after it.
As Dr. Powell says,”Differentiate or die.” I like the points you covered and how you organized the information. Great post!
This is such a great “First Start” guide for simple building blocks to incorporate into any fledgling online startup. You did a great job of incorporating aspects of differentiation, research, technology,and SEO features to your startup. Looking ahead and constantly having the vision of the company, along with a willingness to shape that vision into reality, will take the startup far.
These are great points to starting an internet business. Many companies try to jump in too soon without developing their own niche. SEO is also extremely important. Websites can become irrelevant if they aren’t on the first page on google. Grove City’s website could use some good SEO techniques after its redesign. Finding keywords, becoming an expert, differentiating yourself and really knowing what the market is/has to offer is extremely important.