How do we listen to our customers? While working on an app startup, user testing is essential to the development of a product that our consumers will want to buy. The same goes for physical products you create and the interactions your customer has with your website. You want to create something that people will derive value from and from that you make profit. In internet entrepreneurship, running social media campaigns utilizing AB Testing is another form of user testing when looking to discover what it is that can drive your customer to your site and ultimately make a purchase. Companies like Facebook and Google make it easy for businesses to target demographics and run multiple ad campaigns to do this sort of testing. An example of this could be by the color you select for your ad; how many clicks do you receive? Utilizing Google Analytics, you can discover trends in your online audience.
When conducting user testing, you try to conduct them in person when possible… but recorded sessions and online surveys also are useful in development. It is often best to include the customer in you early stages of development that way you don’t go too far down a road before having to turn around. When making an app, this process includes: wireframing, low fidelity and high-fidelity mockups and developed prototypes. The benefits of this not only include creating something that your customer desires but also avoiding costly mistakes that can occur when spending 10 months on something rather than 3 weeks. So, when developing an idea or product… be sure to remember your client in the process.
The advantage of internet is that the entire globe can access your store. Its fast and cheap to release a product through an add or survey and who will buy. I agree, internet is the best test tube out there.
Thanks for sharing! User testing is a crucial part of development for any type of company. In all types of business, user testing is beneficial to ensure that you are going down a path that your customers will value.
I think that our final projects provided an awesome time to see the power of user-testing. It doesn’t become apparent how important this is until someone actually begins listing all the things they would change to make a product more “user-friendly”. If any business wants true success, they must involve the customer every step of the way.
The internet provides an abundance of resources to get an idea of how your customers interact with our product or service you provide. Proper user testing provides insightful and meaningful information that can be used to truly make a positive impact on an innovation through pivoting tactics. Thanks for sharing.