How many social media profiles do you have? How many hours do you spend on updating them? Do you own a business that is on YouTube, Twitter, Instagram, Facebook or Google? How long do you spend managing them? More than you should right? Let me introduce you to Hootsuite.
Hootsuite is an application in which all your social media networks are displayed on one dashboard. LinkedIn, Tumblr, and YouTube can be organized in whatever order you like, with capabilities to schedule posts and updates to your profiles simultaneously and also communicate with friends and customers. There are also the online benefits of managing you profiles like creating an event on Facebook, sharing a link with your friends, and posting a video on YouTube.
Hootsuite was originally developed to bring quality management and speed to business. With a special setting for a business network dashboard, the team leader can interact with certain members through messages within the app and assign tasks to specific team members. Hootsuite also notifies you when something is new and combines related updates so you won’t have to read the same notification twice. What a time saver!
This application is a great tool for the entrepreneur as he tries to test a new product or service with the public or in managing a running business on multiple media networks. Although many people who have personal profiles on various social media networks do not mind spending hours keeping up with them, the majority of businesses do. Founder Ryan Holmes saw a very specific problem with social media networking and took advantage of the opportunity to solve it. People spend too much time updating and managing their profiles. With the capability to manage all social media profiles both as an individual or business, Hootsuite is a great application for new and old businesses to stay in contact with those who matter through social media.
The success of this business, and blog post, is the differentiation between individuals using social media and businesses using social media. For individuals it’s a ways to waste time and have fun. For businesses it is used for an entirely different purpose: marketing. Social media is all about getting a company’s name out there and generating more business in a short period of time. There is not time to manage and watch social media in a business. Hence, why Hootsuite is such a great tool.
First off, I have never even heard of Hootsuite. I could definitely see this being a very useful tool for a startup that doesn’t have enough money to pay a full-time social media presence manager. With its capabilities of generating statistics and even posting on the account’s behalf, it eliminates that constant monitoring and interaction that needs to be done. This could definitely be a tool I’d explore in the future. Good share.
This sounds like a useful tool for any business. Since it is vital to manage social media correctly, any tool that makes that job easier, and saves time doing so, would be good tool to look into. Saving time in social media management would allow the people who are paid to do it to be free to do other work.