by Mark Cessar | Apr 30, 2018 | ENTR409: Internet Entrepreneurship
Infomediaries are online startups that allow companies to gather information about their consumers to make better investments and purchase decisions. the name was coined back in 1996 by John Hagel and Jeffery Rayport in their article, “The Coming Battle with...
by Mark Cessar | Mar 30, 2018 | ENTR409: Internet Entrepreneurship
The digital transformation that has happened over the last 10 years has disrupted multiple industries. The three industries that have changed the most are media, telecom, and consumer financial services reported by the Harvard Business review in March of 2017....
by Mark Cessar | Mar 22, 2018 | ENTR409: Internet Entrepreneurship
There are many forms of free marketing that businesses can use to attract consumers online. Businesses can take advantage of multiple free platforms that are offered online if they are ready to pay the other prices of creating and maintaining these free media outlets....
by Mark Cessar | Mar 12, 2018 | ENTR409: Internet Entrepreneurship
Now a days businesses use online communities to pull there customers together. Online communities can take many forms depending on the nature of the product or service the business is providing. Blogs and forums established by companies can be added seamlessly to a...
by Mark Cessar | Mar 2, 2018 | ENTR409: Internet Entrepreneurship, Student Voice
Today’s social media has become a free way for companies to build their brand image, connect with consumers, and reach a mass audience. Now more than ever new businesses must utilize this free medium to attract potential customers. Businesses are forced to construct...
