In my experience working with non-profits and social enterprises, I have never used a more valuable online platform such as HootSuite. Not only is it used to monitor all forms of social media sites for a business, but it can also enable the social media and marketing department to interact, keep an eye on clients, and observe other successful and competitive business models.
HootSuite is a social media management platform designed by Ryan Holmes in 2008 and has saved companies the trouble of having to monitor all of their social media sites separately. Scheduling posts and ads also save entrepreneurs a lot of time when it comes to having to remember when and at what time to post vital information or social media announcements for their company. Rather than stopping in the middle of the day to send out a social media blast, entrepreneurs that work with HootSuite can schedule posts for optimal times where they might reach target demographics (i.e. working mothers usually check social media before they leave for work/ send their children to school; teenagers heavily check social media at night, etc.)
Furthermore, HootSuite is the perfect example of a B2B model that every successful entrepreneur should investigate for their startup in the future. In my opinion, there can never be too much interaction on social media for businesses…especially since a majority of today’s clients can be located on the internet.
I’ve heard of Hootsuite, but I was never quite sure what it really was. It seems like something that a lot of businesses should use to stay organized and optimize their social media platforms. Aperture is huge in the marketing world. Posting something in the right place at the right time is crucial to gain interaction and have people see your content. Hootsuite seems like a great idea for businesses to get their content out at the right time.
This would be an essential tool for small startups as the few team members would probably not be able to focus solely on their businesses social media aspect. Having your social media organized is essential for online businesses today. Hootsuite sounds really helpful for both the small online business and the larger.
I think it is incredibly valuable for businesses to have all their social media in a central location and Hootsuite as well as some other services like Buffer offer this to the entrepreneur. Time optimization is very important to receive the full potential of a post and it is great that you have included this.
Awesome post, Carolyn! I used Hootsuite during my internship last summer with a non-profit. It is incredibly useful and a great way to organize daily, weekly or monthly posts! The only downside to Hootsuite is Instagram. This might have changed since I last used it, but in order to submit a post from Hootsuite on Instagram, you had to manually copy and past the text from the Hootsuite app to the Instagram app. Other than that Hootsuite is amazing!