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Any time I am apart of the creative process of a new idea or startup, I always seem to find myself in a phase of life that gives me completely different outlook on almost everything around me that is man-made. It’s as if my eyes and mind have this golden lens over them that gives me at times overwhelming waves of awareness when it comes to the simple functions of objects. I notice something that I would usually overlook then begin to think through its purpose and what life would be like without it. These are usually things I would never give a moment’s thought to, but suddenly find myself thinking through design of something as simple as shower curtain rings.

I’ll spend time trying to think through any ways the design could be improved to make it more effective at serving its purpose or possibly simpler to use. I think this comes from spending more time than usual in thought, utilizing an abstract section of my mind that must often be suppressed so I can focus on assignments or trying to memorize necessary information. This part of my mind is fully tapped into while trying to think through things like developing the design of an idea to develop it into a product. While this is a phase of a startup that I really enjoy due to the amount of freedom through creative thinking, I find myself struggling to leave that state of thought or “turn it off”. Most of the time I don’t mind the continuation of these thoughts throughout my day as these are often the times, I find clarity for issues that we are faced with in the design of our own ideas. Although what I am intrigued with in other things usually has no relation to our own idea on the surface, after thinking through why certain parts of it were intentionally designed that way I realize at the core of the design or user experience with that object there is often a correlation. I feel this is a great thing that enables other designers to have break through when faced with an issue or barrier while developing and designing a product or even it’s prototype.