What is Pinterest?
In 2009 an idea was developed by Ben Silbermann, Evan Sharp, and Paul Sciarra to implement a picture-based platform for people to build “boards” and “pin” ideas and products. This tool became revolutionary as people began planning trips, exploring “do-it-yourself” planning, and saving pins about recipes. As much as Pinterest became a unique tool for the general population, businesses have also benefited from using this innovative site.
How is it useful?
Businesses can utilize Pinterest in a variety of different ways. Because the site is a free way to integrate web content within pins and boards, companies can constantly be directing users to their individual websites. In addition, Pinterest is a huge visually-driven platform to provide inspiration and an experience. Businesses like Lowe’s or Whole Foods can create boards with tutorials, recipes, and pictures of their products. Other companies that may not be product-based can use Pinterest to promote different “secrets” or “tips” for things like hair styles, make-up, etc.
There are a few keys to success for utilizing Pinterest in the most efficient and customer-gaining way:
- Creating boards about specific topics
- Pinning regularly
- Being transparent and accessible by giving company info on the profile
- Remember that Pinterest is a significant online marketing tool
- Make your profile an interesting experience
Did You Know?
Pinterest only allows certain companies such as Salesforce and Hootsuite access to user info. Therefore, only those companies can sell the marketing research. Businesses looking to gain information about what customers want must buy user information, or make sure they follow potential consumers. By having a relevant, fresh, and creative profile with different boards, significant interest in a brand can be formed. Specifically for new businesses and entrepreneurs, this site is a way to share the virtual storefront that Pinterest has become.
Pinterest is a really neat website with a lot of content. I got an account last year and haven’t spent much time on it partially because I didn’t take the time to figure out the site so this was very informational for me.
I don’t have a Pinterest, but I have been told by many of my friends to get one because of the creative aspect. Now that I look into Pinterest I see understand what they mean. I like how you mentioned that, unlike most blogs, it is a visually driven platform. I also love how there is so much freedom to do whatever you want with the site. People create boards to post recipes, give sweater knitting ideas, share what their dream wedding would look like, or promote their own business. I can definitely see why this would be helpful to businesses. It draws so many different kinds of people from all different backgrounds with all different interests. It is perfect for people who want to advertise their business because no matter what your market, you are very likely to reach this people and Pinterest provides a more personal experience that gets people excited. Pinterest is a playground of advertising, and it is very smart to use it as a marketing tool .