What is Pinterest?

In 2009 an idea was developed by Ben Silbermann, Evan Sharp, and Paul Sciarra to implement a picture-based platform for people to build “boards” and “pin” ideas and products. This tool became revolutionary as people began planning trips, exploring “do-it-yourself” planning, and saving pins about recipes. As much as Pinterest became a unique tool for the general population, businesses have also benefited from using this innovative site.


How is it useful?

Businesses can utilize Pinterest in a variety of different ways. Because the site is a free way to integrate web content within pins and boards, companies can constantly be directing users to their individual websites. In addition, Pinterest is a huge visually-driven platform to provide inspiration and an experience. Businesses like Lowe’s or Whole Foods can create boards with tutorials, recipes, and pictures of their products. Other companies that may not be product-based can use Pinterest to promote different “secrets” or “tips” for things like hair styles, make-up, etc.


There are a few keys to success for utilizing Pinterest in the most efficient and customer-gaining way:

  • Creating boards about specific topics
  • Pinning regularly
  • Being transparent and accessible by giving company info on the profile
  • Remember that Pinterest is a significant online marketing tool
  • Make your profile an interesting experience

Did You Know?

Pinterest only allows certain companies such as Salesforce and Hootsuite access to user info. Therefore, only those companies can sell the marketing research. Businesses looking to gain information about what customers want must buy user information, or make sure they follow potential consumers. By having a relevant, fresh, and creative profile with different boards, significant interest in a brand can be formed. Specifically for new businesses and entrepreneurs, this site is a way to share the virtual storefront that Pinterest has become.