Social Rank is a tool for entrepreneurs that gives users access to a detailed report of their Twitter and Instagram profile to better understand their following. Social Rank separates the user’s following into five categories: most engaged, most valuable, best followers, most followed, and alphabetized.
Most engaged follower tells the user who, out of all the followers on the account, has interacted with them the most. This process takes into accounts retweets, mentions, “@” replies, favorites, and likes. Whether the user has 250 followers or 2,500,000 followers, Social Rank can find the account’s most engaged follower. Most valuable follower is a useful category that examines the most influential and potentially useful account that follows the user’s account. Social Rank takes into account how many followers the account has, how many tweets are pushed out per day by the account, if the account is verified by Twitter, and a plethora of other small data points in order to determine the most valuable follower the account has. Best followers are those account who are both valuable and engaged. It takes the two ranks they receive in the most engaged and valuable categories and finds the accounts that are ranked highly in both of them. Keep in mind, they have to be ranked in both of those categories to be considered a best follower. The most followed option is simply what handle is the most followed follow the user’s account has. And finally, the alphabetized option turns the user’s following into an alphabetized list like an address book.
Once the user has selected the category they want, the data can be saved to their Social Rank account, exported to Twitter lists, or exported to a CSV file. Social Rank also gives the user the ability to filter through their following by searching their bios, name, and handle for specified keywords that the user chooses. With Social Rank’s easy to use tools, users can be more successful and strategic in their social media presence by honing in on those followers that are most important to them. All of this is possible within Social Rank’s user-friendly, web based user interface. Social Rank offers three packages: $49/month for one account, $199/month for five accounts, and $499/month for 15 accounts. Social Rank also offers discounted pricing for bulk purchases and non-profit organizations.