SEO is an integral part of any business strategy to drive traffic to your site and to your brand. There are two main types of SEO: paid and organic. For young entrepreneurs, focusing solely on organic SEO is a good practice, because it only costs an investment of time, and will your budget intact. Incorporating good SEO practices into your site is crucial, because it will help your SERP standing and will lead to more visible page standings on Google.
On the other hand, paid SEO can at times be forgotten about, because many young entrepreneurs do not have the space in their budget to pour into their paid SEO strategy. At times, it can be pretty costly too.
However, if factoring cost into this is your main point of contention, think of it this way: it’s costing you time to invest into developing organic SEO practices in your website. Paid SEO costs a fraction of the time, but it does cost money. The time you save will allow you to focus on other aspects of your startup, which could prove useful. In short, factoring both paid and organic SEO into your overall strategy will be beneficial.
The good news is there’s so much crossover between the two, so, it’s not extra work that will ultimately produce minimal results. Paid search can target specific content a young entrepreneur will already create: blog posts, podcasts, social media posts, images, videos, etc. All it will take is the extra steps to set it up and develop the strategy behind it.
When considering SEO strategies, don’t think about what’s going to be the most “cost effective” route, but rather think of the most holistic approach. This way, you can consider both paid plans and organic practices to maximize the leverage between yourself and your competitors.
I find myself skipping over all of the paid ads on Google. They always seem less legit. Pouring the time and resources into content is well worth it and will help attract a lot of consumers to your website. SEO is very important in this day and age because everyone gets info from google and now with the increase in voice ordering/searching, it will be very important to be that number one spot on the SERP.
This was a great read. It definitely can be stressful when deciding where to spend your time as an entrepreneur. On the one hand, organic SEO is free but it can take a lot of time. However, paid SEO can be expensive. I think you’re right when you make the point that it is about merging the two practices together. There definitely has to be a balance between the two, and that balance varies per each and every entrepreneur.
It is great that you have shown the value of both organic and paid SEO to entrepreneurs as like you said… both will have a great impact on your business when implemented in a strategy. It is something that will be determined by the size of your team, the size of your wallet and the aspirations you have in the market.